Branding (how you package yourself internally and externally) should be the first step in developing your personal and professional career presence. Your compelling and unique brand is important and influential as you have authentically created it to be an integral part of your company's culture. Now it is time to use the strength of the human resources, recruitment, or third party sourcing brand that you have built to attract new talent to market your leadership abilities, establish yourself as a subject matter expert in your field, get your name out there within your area of interest and capitalize off of what you know. What will recruiters, hiring decision makers, or industry leaders uncover when they Google "your name"? Checking out your online presence before contacting or considering you for a position is very much standard practice today.

If you have created a background of accessible and transparent communication, then utilizing corporate social networks to reinforce your positive brand impact should be a natural extension of the work that you have already done. Establishing credibility in your field is essential in building meaningful relationships and elevating your online presence. Toby will share ideas such as how to build your presence online and increase the number of positive search results associated with you. She will talk about the importance of business-to-business networking, creating a blog, leveraging the social networking sites with key word-rich profiles, publishing articles or white papers online, creating your own website, leveraging Boolean search strings for sourcing/recruiting, and understanding why Boolean search is such a big deal in recruiting.